PROHIBITION ENDS,
PARK AVE. BEGINS

It was the age of flappers, bathtub gin and bootleggers, and December 5th 1933 was the day the 21st Amendment nullified the 18th and Prohibition legally came to an end. In 1934, the founders of the Park Avenue Liquor Shop took advantage of the change in legislation and opened their doors. Then in 1955, Herman J. Goldstein took over the reigns and it has remained with the Goldstein family ever since.

PARK AVE. MOVES
TO MADISON AVE.

The original address of the Park Avenue Liquor Shop was 97 Park Avenue. As the landscape of the city began to change, the original home of our shop was marked to come down. But our love for the city was strong and we decided to make a move just around the corner to 23 East 40th Street. Then in 1975, we moved once more to our current location, 292 Madison Avenue. As the saying goes, "We kept our name."

MEET THE BARON

In the mid 80's Baron Philippe de Rothschild made a special visit to the Park Avenue Liquor Shop. The store had put together a vertical of Mouton-Rothschild Magnums dating from 1945 to 1981. Baron Philippe heard about the amazing collection and personally thanked us for championing his wines. The Baron posed for photos and wowed with stories about his world famous Bordeaux.

THE STAFF

Three generations of the Goldstein family and the entire Park Avenue Liquor Shop staff have committed themselves to providing unparalleled service to our customers. Advice, education and a smile are all part of the store's shopping experience.

Photo circa mid 1980's.

THE GOLDSTEIN ERA

Now at 292 Madison Avenue, Park Avenue Liquor Shop is one of the country's premier wine and spirits retailers. Under the direction of its president, Michael Goldstein, it is well known for its extensive inventory of wines from the world over and an incredible collection of spirits, including a selection of single malt scotches that rivals any other on the east coast. However, it is the combination of our service and selection that makes us a renowned institution among discriminating consumers.

CASKS OF OUR OWN

From time to time we try a spirit we like so much - we purchase the entire cask. Usually you can find around 12 bottles that are sold exclusively at our store. While most are Single Malt Scotches, we have recently added a proprietary Mezcal and Cognac. When a customer asks for a gift idea that's, "different" - showing them a bottle they can't get anywhere else is a great place to start.

EUROPEAN WINE COUNCIL
AMBASSADOR'S AWARD

At a gala pre-opening dinner for Le Cirque 2000 Park Avenue Liquor Shop's owner, Michael S. Goldstein received the first European Wine Ambassador's Award. Created by European Wine Council, it recognizes a professional whose knowledge, educational and promotional efforts of behalf of European wines enhance the enjoyment for all. As reported in the Wine Enthusiast, "Michael Goldstein has rarely sought the spotlight in his distinguished career but this time it found him."